How We Work at ARC
Research + Workshops
At ARC, our work is shaped by rigorous research and collaborative workshops. We build deep understanding through data, expert insight and cultural context, then bring diverse voices together to explore ideas, shape narratives and define priorities. This integrated approach ensures outcomes that are credible, imaginative and meaningfully connected to their audiences.
Research
At ARC, every project begins with a commitment to understand.
We undertake rigorous research across data, policy, technology, and cultural contexts that frame the story,
We expand research through dialogue with subject matter experts, key industry figures and academics. These conversions add nuance, offer new angles and add forward-looking perspectives.
The research phase reveals opportunities and key questions that shape ongoing work. ARC then synthesises all inputs into a clear conceptual framework to guide strategy, narrative and content design.
Research evidence remains the backbone, ensuring outcomes that are credible, nuanced and relevant to their audiences.
Workshops
For ARC, workshops are central to our process.
Here is where ideas spark, stories take shape, and shared understanding emerges. Each workshop brings together a diverse mix of participants — subject experts, engineers, designers, educators, and organisational teams — creating a rich exchange of perspectives.
Through curated activities led by ARC facilitators, participants collaborate to generate ideas, define priorities, and explore how best to communicate complex narratives.
The result is work that is both imaginative and strategically robust — ideas that resonate deeply because they are informed by the people, expertise, and stories at the heart of the project.
