Resources
ENERGY SHOCK – REDEFINING THE NARRATIVE
ARC CEO Tim Gardom reflects on the impact of current global turmoil on energy communications. In a world of geopolitical risk, fragile supply and competing truths, energy communication will evolve from fixed messaging to real‑time storytelling. If truth is the first casualty of war, the second is probably definitions. As events unfold with dizzying speed...
Article
ReadPoetic Energy
WINDLICHT is an artistic response to energy transition, connecting windmill blades with LED light to form glowing sky patterns. Described as, ‘a poetic vision of renewable energy’, WINDLICHT uses technology and creativity to engage people with energy transition.
External Link
View
KYOTO Review
Reflecting on the award-winning dramatization of COP3 and the Kyoto Protocol, highlighting the evolution of energy transition narratives from 1997 to today’s climate discourse.
Article
ReadOne voice, many echoes
Exploring The Boy Who Harnessed The Wind, the true story of William Kamkwamba who built a windmill in his drought-stricken village in Malawi. ARC promotes the transformative power of storytelling in communicating energy challenges and solutions worldwide.
Article
ReadClean Cooking Kenya
Film by our colleagues at INCA Africa around the life-changing effects of clean cooking fuels. A great example of telling the energy transition story in the language of everyday life – a key part of what ARC is doing with our clients.
Video
Watch