How We Work
Creativity + Narrative
Story and creativity form the foundation of our approach. We begin by uncovering the early threads of a story and shaping them into a clear narrative framework that guides every discipline involved. Through creative practice and collaborative exploration, we transform complex ideas into meaningful, human-centred stories—building clarity, alignment and emotional resonance from the very start.
Creativity
Our approach encourages exploration and discovery. Instead of forcing information into a fixed structure, communication emerges organically through the shared process.
The techniques that characterise the ARC process are informed by 30 years of collaborations with the creative industries — storyboarding, narrative mapping, iterative drafting, visual thinking, and collaborative workshops. We transform complex ideas into relatable, accessible experiences.
In a sector filled with complexity and nuance, creative practice helps us to build emotional resonance and tell the human side of the story.
Narrative
We begin our projects with early story threads – questions, themes and perspectives.
These threads and gathered and woven into clear creative direction, that connects every stage in our narrative-based development process. Next, researchers add context, designers realise possibilities, curators share knowledge and teams ground ideas in audience needs.
Through workshops, ideation and mapping, and prototyping the ARC team work with clients to define a narrative blueprint that brings together tone, themes and approach to create accessible, intellectually and emotionally robust experiences.
